Axel & Ash

The idea of Axel & Ash was born when a 18-year old eager Swede voyager (Axel) went travelling the world wide and far but never could find the perfect journal to jot down all her memories in. She had a very clear picture in her mind of what she wanted - but the timeless piece she was looking for just didn't exist, so the idea was born to create her own. Fast forward to a late summers night 8 years later, Axel had been inspired to write down her bucketlist (which you can also find printed on the inside of the 'My Bucketlist' cover) and when sharing it with a friend she realized they both had #13 'start a business' on their list. With her strong love for the art of journaling, burning passion for creativity & design and endless love affair of travels, Axel realized that this was the time to fulfill the dream she'd had for a long time - to start designing chic, inspiring travel & dream journals filled with quirky writing prompts for everyone who wanted to capture their days, thoughts and memories in style! And so design & publishing house 'Axel & Ash' was born!

What is a guided journal?
A guided journal has prompts on each page, so you are never staring at a blank sheet. The Axel & Ash Press PAUSE journal has 52 weekly spreads for reflection, which makes it an easy habit to start and keep.

Is the Axel & Ash feather pen refillable?
Yes. The Coco feather pen is a gold-dipped ballpoint with refillable 1.0mm black ink, and it rests in a weighted brass stand between uses, so it looks tidy on a desk or dressing table.

What is a good journal for someone about to travel?
The Swept Away by Wanderlust travel journal is made for recording the feeling of a trip, not just the itinerary. It is bound in latte-coloured cloth and pairs nicely with the Coco feather pen.

How are the Axel & Ash art prints made?
The prints in the Chasers of the Sun collection are letterpressed onto 100% recycled cotton rag and hand lettered, with travel themes in pieces like Chase Adventure, Escape and Born to be Wild.