Toys

The toys here are the ones that survive the first month. Soft, simple, and made to be carried around rather than charged up, they tend to become the thing a child will not leave the house without.

Lily & George does most of the soft toys, comforters and rattles, from kiwis and bunnies to elephants and octopuses, in colours that suit a nursery rather than fight it. Alongside those you will find wooden musical toys from Jaclyn and Matisse, junior kitchen sets, and picture and biography books for the readers in the making.

If you are buying for a new baby, choose a comforter over a large plush toy. It is small enough to travel, easy to wash, and far more likely to become the one that matters.