Everyday Ritual, Elevated: The New Ecoya Laundry Collection
The washing line comes back into use around now. After a winter of clothes horses in front of the heat pump and towels that never quite dried through, the first properly sunny Saturday at the Mount tends to be spent pegging out every sheet in the house. It is a good moment to look at what is going into the machine in the first place.
Ecoya has reworked its laundry collection for 2026 and the new range has just landed in store and online. The Wild Sage & Citrus fragrance we have stocked since the beginning is still at the centre of it, but the bottles are bigger where size mattered, the product you go through fastest now comes as a refill pouch, and there is a new closet tag set for the wardrobe and linen cupboard. This is our guide to using the range as a whole, because that is how it was designed to work.
What has changed
If you already have the old bottles on the shelf, here is the short version. The Wild Sage & Citrus Laundry Liquid is still 1L, but it is now joined by a 1L refill pouch that costs five dollars less and uses far less packaging. The linen spray has tripled in size to 300ml. The dryer ball set comes with a larger 60ml bottle of fragrance drops, and those drops are now sold on their own so the set keeps going for years rather than months. The fragranced ceramic stone has been replaced by a set of three sealed closet tags. Everything sits together in our Cleaning & Laundry collection.
The wash: where the scent begins
The laundry liquid is the base layer, and Ecoya has pitched it deliberately subtle. On its own it leaves a clean, herbal trace rather than perfumed washing, which is the point. It is gentle enough for everyday loads, sheets, towels and most delicates without stripping the fibres, and one capful does a standard load. A bottle covers roughly a month of ordinary household washing, which is why we keep the refill pouch in the cupboard rather than buying bottle after bottle.
The dry: wool, not softener
The Wild Sage & Citrus Dryer Ball Set is the piece most people are surprised by. Balls of 100% New Zealand wool go into the dryer with the load, where they separate the washing, keep air moving through the drum and absorb moisture as it comes out of the fabric. Shorter cycles, softer towels and no fabric softener, which is better for towels in particular because liquid softener coats the fibres and reduces absorbency. Ecoya rates the balls at up to a thousand uses. A few drops from the included bottle every four to six loads keeps the scent carrying through, and it transfers gently with the heat rather than leaving the waxy residue of dryer sheets.
The finish: linen spray
The Wild Sage & Citrus Linen Spray is the last layer and the one everyone understands immediately. Mist it over the bed once it is made, over towels midway through the week, or over a coat that cannot go through the machine. Ecoya's own instruction is worth following: spray before ironing, so the fabric relaxes under the iron and the fragrance sets into the fibres as the heat passes over. At 300ml it is generous enough to use without rationing, which the old 100ml bottle never quite was. If you are setting up a guest room, this and a freshly made bed do most of the work; our Sunday reset guide covers the rest.
The cupboard: closet tags
New to the range, the Closet Tag Set is three individually sealed tags that each diffuse Wild Sage & Citrus for up to two months once opened. One on the wardrobe rail, one over a hanger in a drawer unit, one among the spare sheets. Because they are sealed separately, the second and third are still at full strength when you get to them. They finish the layering properly, so the scent from the wash follows the linen all the way into the cupboard and back out again.
Why Wild Sage & Citrus
Sage cutting through bright citrus, with a green, herbal edge that keeps it from ever reading as sweet. It is the reason this range works across the whole house: it suits a bedroom, a guest room and a wardrobe equally well, and it does not fight with whatever candle is burning in the next room. If you have found supermarket detergents too sugary, this is the correction.
A note for anyone loyal to the previous Lavender & Chamomile laundry liquid: Ecoya has retired that fragrance, and we have a small amount of final stock while it lasts.
Worth giving
Laundry sounds like an unpromising gift until you have received good laundry products. The dryer ball set is the strongest of the range for that reason: it is useful every week and almost nobody buys it for themselves, which makes it a quietly clever Father's Day pick for whoever does the washing in the house. The linen spray with a linen tea towel makes a housewarming present, and the whole set belongs in a first-flat kit. Every product in the range sits in our eco friendly edit, refill included.
In essence
Ecoya's 2026 laundry collection is built to be layered: wash with the Wild Sage & Citrus Laundry Liquid, dry with New Zealand wool dryer balls topped up with fragrance drops, finish with the 300ml linen spray and keep the scent going in the wardrobe with sealed closet tags. A refill pouch for the laundry liquid cuts cost and packaging, the fragrance is herbal and clean rather than sweet, and the full range is available now in store at 270 Maunganui Road, Mount Maunganui, and online at Flux Boutique.
