Everyday Ritual, Elevated: Introducing the ECOYA Laundry Collection

There are rituals in our homes that go unnoticed.
Folding towels. Washing sheets. Steaming linen.
They’re the quiet patterns that shape how our homes feel — and how we feel within them.

But what if we treated those everyday tasks as an opportunity?
Not for perfection, but for pleasure.
Not just for clean clothes, but for comfort. Rhythm. Scent. And softness.

Introducing the ECOYA Laundry Collection — a carefully considered range that transforms the humble act of laundering into a beautifully layered sensory ritual.
Because we believe your everyday routines deserve to feel as nurturing as they are necessary.

✧ A New Kind of Laundry Ritual

Designed with conscious luxury in mind, the ECOYA Laundry Collection offers a refined scent experience that feels intentional, long-lasting, and deeply soothing.

Crafted in New Zealand, every element is:

• Vegan

• Palm-oil free

• Free from nasties (no phosphates, ammonia, parabens, phthalates, artificial colour or petroleum)

Each product in the range can be used on its own — but the collection is designed to be layered for maximum fragrance and effect. Like a signature scent for your home.

Related: Sensory Styling Guide: Designing with All Five Senses
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The Layered Laundry Routine

Step 1: Fragranced Laundry Liquid

The foundation of your laundry ritual.
Our Laundry Liquid gently cleanses while infusing fabrics with a soft, subtle scent that lingers long after drying.
Use with everyday washing, linens, or special care pieces — because every load deserves intention.

Step 2: Wool Dryer Balls + Fragrance Drops

As your laundry tumbles, these 100% New Zealand wool dryer balls prevent bunching, improve airflow, and reduce drying time — while carrying your chosen scent through every fibre.

Each set comes with a 50mL fragrance dropper to re-scent your balls as needed, with each ball lasting up to 1,000 uses.
A small ritual, with a lasting impact.

Related: Designing for Daily Rhythm: Anchoring the Start and End of Your Day

Step 3: Fragranced Linen Spray

The final, most beautiful touch.
Mist over freshly laundered sheets, towels, or clothing — or use between washes to refresh and restore.
Perfect for spritzing pillowcases at night, towels in the guest bathroom, or clothing as part of a soft scent layering routine.

Related: Evening Anchors: Designing a Wind-Down Ritual for Rest and Emotional Reset

Fragrance as a Mood Setter

The collection launches with two exclusive fine fragrances:

• Wild Sage & Citrus – crisp, herbal, fresh

• Lavender & Chamomile – soft, calming, coming soon

Both are designed not just to scent your linens — but to shift the energy of your space, support your rhythm, and invite emotional ease into the everyday.

Related: Fragrance Reimagined: Meet Our New Designer-Inspired Perfume Oil Collection

Final Thought

In a home shaped by repetition, laundry becomes more than a task.
It becomes a rhythm.
An opportunity to care — for your linens, your space, your senses.

And when we layer scent with softness, and ritual with beauty,
Even the most ordinary routines become a little more sacred.